From Zero to Billions: 5 Ordinary People Who Built Extraordinary Empires
- Andy Zarycki
- 10 minutes ago
- 5 min read

We love to look at tech moguls, media giants, and retail icons and assume they had a head start. We imagine trust funds, elite connections, and safety nets that allowed them to take massive risks.
But some of the world’s biggest empires weren’t built on a foundation of wealth, they were built on pure grit, resourcefulness, and the sheer refusal to lose.
If you are currently struggling, working multiple jobs, or wondering how you will ever get your big break, these five iconic rags-to-riches stories prove that where you start has absolutely nothing to do with where you can finish.
1. Do Won Chang: The 19-Hour Janitorial Grind
When Do Won Chang and his wife, Jin Sook, emigrated from South Korea to Los Angeles in 1981, they didn't have a safety net. They had zero savings and a massive language barrier.
To keep food on the table, Do Won didn't just take a job, he took three. He spent his mornings washing dishes in a coffee shop, his afternoons pumping gas, and his late nights working a janitorial office-cleaning shift. He was logging grueling 19-hour workdays just to make minimum wage.
While pumping gas, he noticed that the men driving the most expensive luxury cars all worked in the garment industry. Instead of getting envious, he got curious. He landed a job at a retail clothing store to learn the mechanics of the trade. Armed with three years of observation and $11,000 in hard-earned savings, the couple opened a tiny, 900-square-foot apparel shop called Fashion 21. By sourcing directly from manufacturers, their first-year sales skyrocketed from $30,000 to $700,000.
That single shop eventually rebranded into Forever 21, growing into a global fast-fashion empire with hundreds of international locations.
2. Oprah Winfrey: Breaking the Cycle of Generational Poverty
Oprah Winfrey is a global household name, but her starting line was as deep in poverty as it gets. Born to a single teenage mother in rural Mississippi, Oprah’s childhood was marked by severe economic deprivation, so much so that her grandmother frequently dressed her in potato sacks because they couldn't afford clothing. Her early years were further shattered by horrific physical abuse and the tragic loss of an infant son.
Despite an environment designed to break her, Oprah discovered a profound gift for public speaking and reading. She landed a job as a radio reporter during high school, which paved the way to a television anchor position in Nashville.
Her ultimate breakthrough came when she trusted her own emotional intuition. While traditional 1980s news broadcasts demanded a cold, detached delivery, Oprah brought raw empathy, vulnerability, and conversational warmth to daytime television. By transforming The Oprah Winfrey Show into a platform for genuine human connection, she built Harpo Productions and became the first self-made Black female billionaire in history.
3. John Paul DeJoria: From Living in a Car to a Beauty Empire
Imagine being twice-homeless, living out of an old car, and collecting aluminum cans just to afford a single meal. That was the reality for John Paul DeJoria. Raised by a single mother in Los Angeles, he was sent to a foster home when his family could no longer support him. As an adult, he bounced between unglamorous door-to-door sales gigs, selling encyclopedias and working as a janitor.
In 1980, alongside hairdresser Paul Mitchell, DeJoria decided to launch a hair care business. They had a grand total of $700 in starting capital. Because they couldn't afford color printing for their packaging, they kept it simple: stark black-and-white bottles.
DeJoria lived in his car during the early days, personally knocking on salon doors across the United States to pitch their shampoo line. He faced hundreds of rejections, but his philosophy was simple: you must remain just as enthusiastic about the 100th door you knock on as you were about the first. That $700 hustle evolved into John Paul Mitchell Systems. DeJoria didn't stop there; he later co-founded Patrón Tequila, turning an ultra-premium liquor line into a multi-billion-dollar global household name.
4. Jan Koum: Signing a $19 Billion Deal Outside a Welfare Office
When Jan Koum moved from a rural village outside Kyiv, Ukraine, to California at the age of 16, his family was completely reliant on government assistance. To survive, his mother stuffed her suitcases with pens and notebooks to avoid paying for school supplies in America. Koum took up a job sweeping floors at a local grocery store while his mother worked as a babysitter. When she was diagnosed with cancer, the family survived entirely on her disability checks and government food stamps.
Koum was fascinated by technology but couldn't afford expensive classes. Instead, he bought used textbooks from a secondhand bookstore, taught himself computer networking, and returned the books when he was done.
Years later, after being rejected for a job at Facebook, Koum noticed a newly launched Apple App Store and realized the massive potential of status updates on mobile phones.
In 2009, he co-founded WhatsApp, focusing heavily on a clean, ad-free, entirely private messaging experience. Five years later, the very company that rejected his job application bought WhatsApp for a staggering $19 billion. When it came time to sign the paperwork, Koum chose to sign the papers on the steps of the exact welfare office where he used to stand in line to collect his food stamps.
5. Howard Schultz: The Kid from the Housing Projects
Howard Schultz grew up in the Bayview Housing Projects in Brooklyn, New York. His childhood was defined by a constant underlying financial anxiety. When Schultz was seven years old, his father, a veteran and truck driver, broke his ankle on the job. Because his father had no healthcare, no worker's compensation, and no financial safety net, the family was left completely broke.
Schultz used sports as his escape, eventually earning a football scholarship to Northern Michigan University and becoming the first person in his family to graduate from college.
While working as a salesman for a housewares company, he noticed a tiny, three-store coffee-bean retailer in Seattle called Starbucks. He was captivated by their passion for dark-roast coffee and joined the company as a marketing director. During a trip to Italy, Schultz experienced Milan's vibrant espresso bar culture and realized that coffee shouldn't just be something you scoop out of a tin can at home, it should be an experience, a "third place" between work and home. When the original owners refused to expand into drinks, Schultz left, raised his own capital, eventually bought the brand, and scaled it into a global cultural phenomenon.
True to his childhood promise, he made Starbucks one of the first American corporations to offer comprehensive health insurance and stock options to even part-time employees.
The Ultimate Takeaway
None of these five individuals started with capital, connections, or luck. They started with a problem to solve and the relentless willingness to outwork everyone around them.
The next time you feel like the odds are stacked against you, remember: your current circumstances are just the opening chapter of your story, not the final conclusion.



